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Best Types of Ads in Google Adwords for Online Businesses

Google Adwords is an online advertising service with a wide range of Ad options to choose from that businesses use to display ads on websites across the web.
Google Adwords is an online advertising service with a wide range of ad options to choose from that businesses use to display ads on websites across the web.

Google Adwords is a great place to start if you’re looking to advertise your business online. It’s affordable and accessible, and it has a high volume of users browsing on their desktops every day. With more than 95% of Internet users searching for something on Google at least once a day, making the most out of Google Adwords is essential if you want to reach your target audience effectively.

What Is Google AdWords?

Google AdWords is an online advertising service that enables businesses to create and display ads to attract new customers by using search engine marketing (SEM) techniques, such as paid search engine placements, search engine optimization (SEO), and display advertising, as well as video marketing. AdWords allows advertisers to display ads to people who are searching for specific terms on Google.

For example, if you operate a bakery, you might want to show your ads to people who search for terms like “buy birthday cakes” or “order birthday cakes online.” Because most of the ads appear on the Google network, you can also reach people who are looking for your products or services on other sites across the Internet. You only pay when someone actually clicks on your ad.

How Does Google AdWords Work?

Google AdWords allows you to select the demographic you want to reach, including location, age, gender, and interests. After selecting a demographic, you choose a “search term” to be associated with your ad. The search term is the keyword or phrase people will be using to search for your service. It’s important to select the right keyword or phrase to ensure your ad is shown to the people who are most likely to click and convert.

Let’s say you own a bakery, and you want to target people in your local area who are interested in purchasing birthday cakes. You would first create an AdWords account and then select the demographic you want to reach. Your targeting options include location, age, gender, language, and interests.

How to Set Up a Google Adwords Account?

To set up a Google Adwords account for your bakery, start by navigating to From there, select “Start with AdWords” to create a new account. You’ll then need to select your business type from the drop-down menu. If you’re unsure, select “other” and then choose the option that most closely resembles your business. Once you’ve selected your business type, you’ll be prompted to enter your business name and primary keyword. The primary keyword is the keyword that you feel will have the most impact on your business.

Key Concepts to Understand With Google AdWords

Some basic concepts you need to know to use Google AdWords to its full extent include:

  • Conversion rate - This refers to the number of people who visit your website as a result of seeing your ads divided by the total number of people who click on your ads.

  • Clickthrough rate (CTR) - This is the number of times your ads are clicked divided by the number of times your ads are shown.

  • Cost per click (CPC) - This is the amount that you’re charged for each click on your ads.

  • Quality score - This is a rating that Google calculates based on the quality, relevance, and reputation of your ads.

  • Ad extensions - You can add additional information to your ads to prompt people to take action.

6 Types of Ads in Google Adwords

There are six main types of ads in Google Adwords. These are headline search ads, text ads, display network ads, shopping ads, video ads, and site links. If you’re just starting out with your Google Adwords campaign and are unsure of which type of ad might be best for your business, here are a few factors that you can consider.

  1. Headline search ads: These are the most common types of ads that you’ll see on Google. They appear at the top of the search results page, usually above the organic search results. They are usually clicked on more than any other types of ads.

  1. Text ads: These are similar to the ads that you might have seen in Google’s search results. They are among the most prevalent categories of search engine ads.

  1. Display network ads: These are the types of ads that you can find on many popular websites like BuzzFeed, Time, and Forbes. They are highly relevant to the content that you see on your screen, making them an excellent choice if you are trying to build brand awareness or drive website traffic.

  1. Shopping ads: These ads are found on Google Shopping, which includes Google images and Google product search. They allow you to promote products that you sell, making them an excellent choice if you are in the eCommerce business.

  1. Video ads: These are great if you want to draw more attention from users and get more clicks. They are usually played before other videos on YouTube or your website.

  1. Sitelinks: These are additional links at the bottom of your regular ads. They show up when you have a lot of ads running on your campaign. They are usually used to build brand awareness and are a great choice if you want more control over your ads but don’t want to spend a lot of money.

Google Ads Dark Posts

The Google Ads Dark Posts are hidden from the user’s view but are still searchable. This is a great way to target specific keywords that you know will generate high click volumes but are also too competitive to rank highly. It’s also a great way to target long-tail keywords that aren’t getting much search volume. The only downside is that your ads won’t appear in the regular Google search results. You’ll only be able to find them by searching Google Ads Webmaster Tools. In other words, those who are actively seeking your goods or services will notice your ads, but they will never be able to view them.

Gmail Ads Promotions

The Gmail Ads Promotions are Google’s newest type of ad. They allow you to create ads shown in Gmail’s “Promotions” tab. This is the default tab where all of Gmail’s ads are placed. While Gmail Ads Promotions are less powerful than traditional Google Ads, you can create ads for as little as $0.01 and reach over a billion people. This makes them a great choice if you’re on a tight budget or don’t have the time to manage a regular Google Ads campaign.

Unlike other types of Google Ads, such as the Google Display Network, Gmail Ads Promotions are shown only in the “Promotions” tab of your recipients’ inbox. Since they don’t appear in the regular inbox, they are not limited to 10 seconds and have a clickthrough rate (CTR) of 0.5%.


Google AdWords is a crucial piece of online marketing for most businesses. It’s an excellent way to reach people who are actively looking for what you offer and also an excellent way to get your name out there. To get the most out of your AdWords campaign, you need to be strategic and consistent in your approach. Setting up a few ads and hoping for the best is not enough. You need to create a consistent and sustainable strategy and follow through each month. Visit for more information, tips, and advice related to Google AdWords.

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