top of page

The Best Types of Small Business Apps For You

Digital platforms have become a blessing for small businesses to grow. Here are the best types of apps that would help you boost your marketing and productivity.
Digital platforms have become a blessing for small businesses to grow. Here are the best types of apps that would help you boost your marketing and productivity.

Today's small business owner has access to more tools than ever before. Never before have so many affordable and valuable software solutions been available for businesses of all sizes. Read on to discover the best small business apps for your company, regardless of your industry or how many employees you have.

From accounting software and CRM solutions to communication services and productivity tools, there's an app for every need. If you run or manage a small business and don't want to have to do everything by hand or write it down on paper, you should utilize a small business app. Small businesses can benefit from these tools, including e-commerce sites, independent contractors, freelancers, accountancy firms, and more.

Small businesses often face challenges when it comes to technology adoption, as they tend to operate with limited financial resources and staff resources at the same time. In this article, we'll explore various small business apps that can help streamline your operations and save you money in the long run.

Going digital: The benefits of small business apps

Modern software can streamline nearly every aspect of business, making it easier and more efficient for small companies to manage their operations. Business apps also provide security and protection that paper-based systems can't match. These benefits extend to both the business owner and their employees.

Using outdated and clunky software can create a barrier between employees and the information they need to do their job. On the other hand, business apps can make data flow seamless, which is vital to building a successful organization.

Additionally, business apps can help you retain employees, which is particularly important if you have a field in which staff turnover is high. Employees with a clunky and difficult-to-use platform to access information are more likely to leave. With modern software, you can make your venue more accessible and efficient for everyone involved.

Accounting apps for small businesses

Accounting is one of the oldest professions and one that often trips up entrepreneurs and small business owners. A cloud-based solution may be the perfect fit for your company if you're looking for the best small business apps for accounting. Cloud-based accounting software allows you to access your financial data anywhere, anytime.

This can be particularly helpful if you often travel or have employees in different offices. Cloud-based accounting solutions can automatically sync your data with financial institutions like banks or credit card companies. This can save you monthly hours for reporting and managing your finances and transactions.

Additionally, many accounting apps provide built-in analysis and tracking tools, which can help you better understand your financial situation, make better financial decisions and manage your cash flow.

Contact management apps for SMBs

As a small business owner, you probably know that customer relationships are crucial to your success. But, managing whom you communicate with and how can be challenging if you're not using the right tools. If you're looking for the best small business apps to help you manage your contacts, a customer relationship management (CRM) platform is a great option.

CRM platforms provide a central location for all your customer information, such as notes, emails, and more. Many CRM solutions offer built-in tools for lead generation, which can help you increase the number of sales you make each month. CRM platforms are an essential tool for any business. Even if you're starting and don't have a lot of customers yet, a CRM can help you stay organized, track important information and reach out to new customers quickly.

CRM software for SMB growth

If your company has been around for a while, you're probably familiar with the pains of managing customer relationships manually. Many business owners switch to a CRM system as soon as they grow their customer base enough to justify the expense. There are several benefits to using a CRM system over a simple spreadsheet or contact management software.

For one, it allows you to see the big picture of your customer relationships easily. You can create custom fields for everything from customer names to the products you sell and the amount each customer owes you. This helps you stay organized and see which customers have been with you most often and which products are marketing the most.

A CRM system also enables you to keep on top of leads. You can track how long each lead has been waiting and who is responsible for contacting them next. This ensures your sales team follows up on leads as quickly as possible.

Marketing automation tools for SMBs

If you're looking for the best small business apps for marketing, consider adding a marketing automation platform to your arsenal. A marketing automation platform allows you to automate reaching out to potential customers. You can create automated marketing campaigns that send emails to leads, build custom email sequences, and more.

A marketing automation platform can help you target customers and grow your business. Marketing automation tools can also help you save time, which is essential for small business owners already strapped for daily hours.

A marketing automation platform can help you create a lead generation campaign, nurture your leads and follow up with customers to increase your sales. A marketing automation tool has the potential to help you grow your business, especially if you don't have the time or resources to create a robust marketing strategy on your own.

Productivity Tools for small businesses

If you're managing a team of employees, productivity is critical to success. You want your employees to be as productive as possible, but you don't want to create a stressful environment where employees feel pressured to work overtime every day.

You can use many different productivity tools to help your employees stay on top of their workload. While certain productivity apps may not apply to every business, here are a few of our favorites:

  • To-do lists: A simple to-do list can go a long way toward helping employees stay productive. Create a list that outlines what your employees need to do each day to accomplish their goals for the week.

  • Productivity apps: Many productivity apps are available for all types of devices. You can find productivity apps for your computer and your phone.

  • Collaboration tools: Collaboration tools allow you to create team projects and assign tasks to each team member. This can help your employees feel like they have ownership over their work, which can increase productivity.


If you're a small business owner, you understand the importance of staying on top of your company's operations. Achieving success and growth in business is challenging, even in the best circumstances. Fortunately, modern technology can help you cut down on administrative burden and improve the overall efficiency of your operation.

Now that you've read about the best small business apps, it's up to you to decide which solutions are best for your company. If you're just starting, you may want to select several solutions that provide a basic level of service. Then, as your business grows and you need more robust solutions, you can switch to a more robust platform. Follow for more blogs on marketing strategies and online growth.

bottom of page