With more than a billion users and counting, Instagram continues to be one of the most popular social media platforms. As a result, brands are also focusing their attention on this photo-based platform above others. If you’re looking to grow your business presence on Instagram or want to introduce your brand to a new audience, consider advertising with Instagram shopping ads.
By connecting your products directly with interested consumers through this type of ad, you can increase sales and drive traffic to your website. Instead of focusing on followers alone, take a look at how you can use Instagram ads to boost engagement and conversions instead. Read on for everything you need to know about Instagram Shopping Ads so that you can start using them for your business today.
What is an Instagram Shopping ad?
At its core, Instagram Shopping Ads are targeted advertisements that allow consumers to purchase products directly through the ad. This means that Instagram users will see your product (or products) and be able to click to purchase directly through their Instagram feed without having to leave the app.
You can choose to promote products from your online store or website, and they’ll be featured as a shoppable photo or video within Instagram’s feed. When people tap or click on the ad, they go directly to a product page where they can complete the purchase. An Instagram Shopping ad is a combination of visual marketing and e-commerce. When your ad appears in Instagram feeds, it will look like a regular photo, video, or carousel ad but with a “Tap to view products” call to action.
Instagram Shopping Ads for Your Business
In order to create successful shopping ads, you first need to select the products that you want to promote. As long as the products are accessible through the app, you can promote them from your website or online store. The simplest approach to get started is to select one product that really appeals to your target market and use it as a test product.
Once you’ve identified a product to promote, make sure you follow the steps outlined above when creating your ad. Some brands select their best-selling products to promote, while others may choose to feature their top-tier products. You can also experiment with featuring several products in a carousel ad. Once you’ve created your ad, you can monitor your performance to make sure that your ads are running as expected. This will allow you to make any necessary changes to your campaigns.
Why you should use an Instagram Shopping ad
Instagram shopping ads are a great way to boost sales and drive traffic to your website. And with the new shopping feature, you can also easily expand your product offerings to the visual channel. The new shopping feature is already showing positive results for leading brands, including Burberry and Tarte, who saw an average 25% increase in sales during the first 24 hours after enabling it.
As an advertiser, you’re presented with a few advantages when it comes to shopping ads compared to selling products through other ad types. And since these ads are highly targeted, you can expect a better return on investment and see an increase in your sales.
How to create an Instagram shopping ad
If you’ve already experimented with other types of Instagram ads, you’ll find that shopping ads are easy to create. To get started, follow these steps:
Select your objective - Before you create your first shopping ad, you need to decide what your objective is. There are two different options - to increase sales or to drive traffic to your website. Based on your objective, select an ad format and a call to action.
Choose your placement - You can choose to place your ad on any of Instagram’s ad networks, depending on your objectives and the type of audience you want to reach.
Create your ad - Choose your ad format and upload your image or video. If you’re promoting products from your website, add the clickable URL in your ad copy.
Describe your products in detail - For a successful shopping ad, you need to explain the benefits of your products and convey your brand’s value proposition.
Make sure everything is mentioned correctly: Make sure you list your items’ features and benefits and include accurate information like pricing and shipping information.
6 Tips for Running Successful Instagram Shopping Ads
Now that you know what an Instagram shopping ad is and you’ve learned how to design and create one, it’s time to put your knowledge into practice and run successful Instagram shopping ads for your business. Before you start creating ads and selecting the products that you want to promote, there are a few things you need to keep in mind:
1. Make sure your products are relevant
When it comes to shopping ads, you need to be sure that your products are relevant to your audience. This means that they should be something that they’re interested in. Your products should be easily understood, and they should clearly convey their benefits.
2. Make your products easily accessible
When consumers click on an ad, you don’t want them to have to search for the products that you’re promoting. Make sure your products are easy to find and can be accessed by clicking on a single link.
3. Evaluate your campaigns regularly
Make sure to regularly review your campaigns to identify any changes that you need to make. You can use the insights from your reports to make adjustments to your budget, ad scheduling, or ad creatives.
4. Start promoting your best-selling products
When you first start promoting your products, start by promoting your best-sellers. These are the products that you know your customers are most interested in, and they’re the easiest products to promote. Once you’ve successfully promoted these products, you can move on to promoting less popular products.
5. Optimize your products and ad copy
Make sure your products are optimized so that they can be easily found by customers. Make sure your product titles and descriptions contain keywords, and your photographs should be of a good standard. Make sure your ad language is precise, succinct, and filled with pertinent details about your products.
6. Improve your ad performance
Make sure you’re using your tracking data to improve your ad performance by identifying any areas for improvement. This will provide you the chance to modify your advertising strategies and boost their effectiveness.
When discovering new ways to grow your business, Instagram shopping ads are an excellent choice. These types of ads allow you to reach a new audience and promote your products directly to consumers through their feeds. These ads are easy to create and can be targeted to reach a specific audience.
When your ads are successful, you can expect to see an increase in your sales and an increase in traffic to your website. With these benefits and more, Instagram shopping ads are a great way to boost your eCommerce sales and drive traffic to your website. Visit SYP.net to learn how to boost sales and drive traffic to your website using Instagram shopping ads.